New! Fujifilm X-T50 and XF 16-50mm

New! Fujifilm X-T50 and XF 16-50mm

Fujifilm X-T50
40.2mp | 7 stops IBIS | Film Simulation Dial

 

 

X-T50 Body, Black, Charcoal or Silver: £1299

X-T50 & XC 15-45 kit, Black, Charcoal or Silver: £1399

X-T50 & XF 16-50 kit, Black Charcoal or Silver: £1649 

Pre-order now, available from 17th June. 


Take the X-T5, shrink it down in size but not performance and create a digital camera that combines the ease of shooting with a compact and lightweight body and a Film Simulation dial, and outstanding features that deliver exceptional image quality, providing the joy of photography even more. You've got the X-T50.

At the heart of the X-T50 you will find the 40.2mp X-Trans 5 sensor, shared with its stablemates the X-T5 and X-H2 - along with the powerful X-Trans 5 processor. As such, it inherits the updated AF algorithm bringing subject detection autofocus to the X-T50. 

All new "Film Simulation dial" is incorporated on the top plate. This allows users to switch between Film Simulation modes with intuitive operation according to the subject or scene, allowing to enjoy different color tones in both still and moving images at ease.

 

Product Features

(1) High image quality and performance achieved by high-performance sensor and high-speed image processing engine

  • The fifth generation of the X series is equipped with the back-illuminated 40.2 megapixel X-Trans CMOS 5 HR sensor. The latest image processing algorithm delivers high resolution while maintaining a high signal-to-noise ratio.
  • The improved pixel structure allows more light to be captured efficiently, ISO 125 is adopted as the normal sensitivity, which was previously used as the extended sensitivity for cameras. In addition, the electronic shutter can be set to a shutter speed of 1/180000 sec. at the fastest, achieving highly precise control of exposure time. Shooting with a large aperture lens at wide open aperture can be performed in a wide range of scenes.
  • Equipped with an AI-based subject detection AF developed using deep learning technology. The camera now can detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones . In addition, the camera is equipped with an AF prediction algorithm that is more advanced than that of previous models. This enables more comfortable shooting of a wide range of subjects, including fast-moving cars and animals.
  •  There are total of 20 "Film Simulation" modes available for X-T5o including "REALA ACE," which combines faithful color reproduction and crisp tonal gradations. You can enjoy a wide variety of color expression as if you were selecting a photographic film according to the subject or scene.
  • The high pixel count of approximately 40.2 megapixels is utilized by the digital teleconverter function .  Images can be magnified 1.4x and 2x .

(2) Enhanced functions to further expand the shooting range

  • The camera is also equipped with a 5-axis in-body image stabilization function with a maximum of 7.0 stops. While maintaining the mobility that has been a feature of previous models, it enables comfortable hand-held shooting even in dark scenes such as night scenes, greatly expanding the shooting field.
  • 6.2K/30P video recording is possible. Tracking AF function during video recording is also available for high-quality video recording.
  • The camera can shoot in AUTO mode, which detects the scene and automatically selects the optimal shooting settings, simply by operating the AUTO mode switching lever on the top surface of the body. The camera automatically detects the subject and tracks it while keeping it in focus, making it easier to capture high-quality still images and movies.

(3) Sophisticated product design with the ultimate in functional beauty

  •  The round shaped body design is newly adopted. The new grip shape fits comfortably in the hand while maintaining a compact size, resulting in high hold performance.
  • All new "Film Simulation dial" is incorporated on the top plate.  This allows users to switch between Film Simulation modes with intuitive operation according to the subject or scene, allowing to enjoy different color tones in both still and moving images at ease.
  • A pop-up flash integrated with the viewfinder is mounted on the top plate . It automatically controls the amount of light and shows its power in dark scenes and backlit portraits.
  • The new model features the same 1.84 million-dot, tiltable rear LCD monitor as the previous model. In addition, the shape of the grip and the layout of the buttons on the back of the camera have been fine-tuned to allow for more comfortable shooting of both still and moving images.

 

FUJINON XF16-50mmF2.8-4.8 R LM WR

 

 

XF16-50mm F2.8-4.8 R LM WR: £699

Pre-order now, available 28th May. 

 

The XF16-50mmF2.8-4.8 R LM WR is a standard zoom lens that covers a focal length range from wide-angle 16mm (equivalent to 24mm in 35mm format) to medium telephoto 50mm (equivalent to 76mm in 35mm format). It combines high resolution performance compatible with 40.2 million pixels X-Trans CMOS 5 HR sensor throughout the entire zoom range and the lightest weight of approximately 240g among XF lenses for a zoom lens. Furthermore, it offers high-speed and high-precision autofocus, magnification of 0.3x at the telephoto end (equivalent to magnification of 0.45x in 35mm format), and a weather resistant and -10°C low-temperature resistant structure, allowing for versatile use in a wide range of scenes.

Product Features

Covers a versatile shooting range and enables high-quality photography.

  • Adopting a lens configuration of 9 groups and 11 elements, including 3 aspherical lenses and 3 ED lenses, it suppresses chromatic aberration and maintains high resolution performance throughout the zoom range.
  • Covers a versatile focal length range, from a wide-angle 16mm (equivalent to 24mm in 35mm format) that excels in landscape photography and group photos, to a mid-telephoto 50mm (equivalent to 76mm in 35mm format) that is ideal for portrait photography.
  • Achieves a maximum shooting magnification of 0.3x at the telephoto end (equivalent to a maximum magnification of 0.45x in 35mm format). It allows you to get as close as 24cm in minimum focusing distance throughout the zoom range and as close as 15cm from the front of the lens to the subject

Reduces the burden of long-time shooting regardless of the scene with its lightweight design.

  • By optimizing the placement of the lens, it achieves a weight of approximately 240g, making it the lightest zoom lens in the XF lens lineup while maintaining high resolution. The lightweight design allows for easy portability and significantly improves the convenience of this versatile standard zoom lens.
  • The constant length design, where the lens does not extend during zooming, provides a more comfortable zoom operation for your enjoyment.

Fast and accurate Auto Focus.

  • Adopting the inner focus method, which drives a compact and lightweight group of focus lenses with a linear motor. In addition, the high-speed and high-precision autofocus system, achieved through the miniaturization of the focus lens group, ensures that you capture the decisive moments within approximately 0.015 seconds.

Practical use with weather resistant structure.

  •  It adopts a weather resistant and low-temperature (-10°C) structure with sealing applied to 13 areas of the lens barrel. You can use it with peace of mind in a wide range of shooting situations, from shooting in environments with light rain or dust, to capturing landscapes in snowy fields or by the seaside.
Posted by Graham Fry
16th May 2024

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