Black Friday

A camera for adventures - Times when you want to pack light and go far.  A compact, streamlined classical design - takes almost no space in a bag and fits your hand like a well-worn glove.  The OM-5 will tackle anything an adventure can throw at it - the appropriate camera for what looked like bad weather.  Pioneering computational photography - helps you create breathtaking images of nature.  Stills or movies - create a spectacular log of the journey .  Match up with the LS-P5 PCM recorder - high resolution sound with no complications.  Upgrading? Check our offer for your old gear0% Finance

Smart camera - Captures moments and memories automatically.  Facial recognition - Subject tracking.  Simple, portable design - USB-C charging and built-in Wi-Fi which links to your smart device.  11.7 megapixel stills - 60p Full HD video .  Just ask – it’s voice activated too.  Pan-tilt lens - Captures precious reactions that you might not .  Upgrading? Check our offer for your old gear

No Glow - Nearly invisible to the human eye.  80 ft. Night Range - High contrast nighttime images with no washout.  Day to Night - Automatically detects light changes and adjust its settings accordingly.  24MP Resolution Images - 1080p at 30 fps video .  Weatherproof - Rugged design built to withstand the heat and cold.  Upgrading? Check our offer for your old gearEnd of line - available while stocks last

Large easy viewing - For use with devices up to 8 inches.  Top quality glass - High defintion reflective glass makes for easy reading.  App control - Take control with the dedicated wireless remote.  

Made to create content - Small, stylish and packed with video features.  Video Selfie Mode - It automatically keeps both your face and the background in focus while you do your thing.  OZO Audio - Recording range and direction are automatically adjusted.  Convenient features - Enjoy a wealth of features for video shooting such as vertical recording and REC frame markers and indicators ensure you are framed correctly.  Built-in stabilisation - The Lumix G100D offers 5-axis image stabilisation which also works in conjunction with the Dual IS offered by Panasonic lenses.  Upgrading? Check our offer for your old gear0% Finance

Enhanced video - A new, more powerful processor opens up the option to shoot 10-bit 4:2:0 4K 50/60p footage.  Faster autofocus - In addition to more sophisticated subject recognition algorithms, the camera can also read-out its sensor faster, providing a faster and more reliable autofocus.  Live streaming - Stream directly over a Wi-Fi network without going through a PC or smartphone, up to 1080/60p.  Bright EVF - Compose with ease thanks to the large and bright electronic viewfinder.  Rugged - The GH5 MK2 is built for professional use and therefore features a magnesium-alloy construction and is fully weather sealed.  Upgrading? Check our offer for your old gear0% Finance

Small and mighty - The A7C packs a punch with its 24mp full-frame sensor in a small pocketable body .  Incredible AF - The A7c features an impressive AF system, capable of tracking subjects reliably.  Speed - It can also capture action at 10 fps all with continuous autofocus.  Great at night - The 24mp full-frame sensor provides incredibly clean results even at high ISO's.  Ibis - Keep your shots steady thanks to the 5 Axis In-body image stabilisation.  Upgrading? Check our offer for your old gear0% FinanceNew Low Price

Small and mighty - The A7C packs a punch with its 24mp full-frame sensor in a small pocketable body .  Incredible AF - The A7c features an impressive AF system, capable of tracking subjects reliably.  Speed - It can also capture action at 10 fps all with continuous autofocus.  Great at night - The 24mp full-frame sensor provides incredibly clean results even at high ISO's.  Ibis - Keep your shots steady thanks to the 5 Axis In-body image stabilisation.  Everyday carry - The 28-60mm lens provides versatility for everyday shooting.  Upgrading? Check our offer for your old gear0% Finance

Full-Frame - The ZV-E1 packs a large full-frame sensor, providing the best image quality.  Powered by A.I. - With a built-in AI chip, this vlogging camera is capable of advanced autofocus features detecting human eyes, pets, and objects, as well as auto-framing and framing stabilisation.  Vlogging made easy - 4K video, a bokeh switch for background blur and product showcase mode are just some of the amazing video tools on offer.  Class leading - The 12mp BSI CMOS sensor provides best in class low-light performance.  Wide dynamic range - 15 stops of dynamic range provides incredible detail.  EXPAND YOUR CONTENT CREATION - Part of Sony's extensive system, enjoy different angles of view with 70+ full-frame lenses available and capture sound like never before with our ECM digital microphones.  Upgrading? Check our offer for your old gear0% Finance

ND8 filter loses three stops with no colouration or loss of picture quality.  Light Reduction: 3 Stops.  Equivalent Optical Density: 0.9.  End of line - available while stocks last

Clear filter that blocks both Ultra-Violet and Infra-Red light - limits transmission to the visible spectrum.  Slim aluminium mount - avoids vignetting when used on a wide-angle lens.  Protects the filter ring and front element of the lens if it is dropped.  Gives more clarity with Astronomical photography.  End of line - available while stocks last

Turn a standard lens into a macro lens - Supports full frame sensors.  Works individually or combined - 10mm and 16mm lengths.  Maintains TTL metering - Fully automatic aperture diaphragm coupling.  Equipped with electrical contacts - Auto focus is possible.  Upgrading? Check our offer for your old gear

Standard 40mm DX-format macro lens - Compact and lightweight.  Ideal for getting really close to subject - 1:1 life-size Macro ratio.   Avoid disturbing your subject - Silent wave motor for accurate, whisper-quiet autofocus.  Use for general shots & portraits - Fast f/2.8 max aperture.  Two focus modes - M/A quick switching between Autofocus and Manual focus and Manual focus.  Upgrading? Check our offer for your old gear

Never just a walkaround - Constant f/4 24–70mm Full frame zoom.  Capture incredible detail - All the way to the edge.  Control ring - Assign exposure-compensation or MF setting .  Minimum focus distance - Just 0.3m throughout the zoom range.  Eliminate flare and ghosting - Nano Crystal coatings give phenomenal sharpness.  Mesmerising movies - Optical design makes the most of Nikon Z camera’s wide dynamic range.  Upgrading? Check our offer for your old gear0% FinanceNew this month

Simply the best - The Nikkor Z 85mm f1.2 is the ultimate lens for portraiture.  Super fast - The incredibly bright f1.2 aperture provides a unique look with stunning subject seperation.  Spectacular resolving power - Masterful reproduction of skin tones and fine detail.  Ultra-shallow depth of field - The backgrounds just simply melt away.  Shoot with confidence - Shoot in any weather thanks to the weather resistant construction.  Upgrading? Check our offer for your old gear0% FinanceNew this month

Premium quality - Optics and build quality built for professional use.  Fast - Wide f1.2 aperture produces wonderfully smooth bokeh.  Portrait master - The 90mm full-frame equivalent paired with the wide f1.2 aperture make this ideal for stunning portraiture.  Weatherproof - Don't let harsh weather stop your creativity, the 45mm f1.2 PRO is fully sealed.  Upgrading? Check our offer for your old gear0% FinanceEnd of line - available while stocks last New Low Price

Outstanding image quality - In a lightweight and extremely compact form.  Compact wide angle lens - With f1.8 fast aperture.  High speed AF with MSC technology - Manual Focus Clutch.  Premium build quality - Metal body .  Zuiko Extra low Reflection Optical coating - For low reflectivity.  Large aperture of f1.8 - Allows you to shoot expertly in low light conditions.  Upgrading? Check our offer for your old gear

Professional prime - A super-telephoto pro lens ideal for sports and wildlife.  Stunning detail - The complex optical formula including ED glass elements, help to provide superb clarity across the frame.  Weather-Resistant Construction.  Handheld made easy - Weighing only 1475g, this lens can be easily used to shoot handheld.  Weatherproof - Don't let harsh weather stop your creativity, the 300mm f4 PRO is fully sealed.  Upgrading? Check our offer for your old gear

Compact, lightweight super telephoto lens - Handheld 400mm equivalent telephoto.  Highly versatile lens - Perfect for wildlife and sports photography.  POWER O.I.S. compensates for the hand shake - Compatible with Dual I.S stabilisation.  Smooth aperture changes - Perfect video recording.  Leica DG Lens – Ultimate optics.  More creative options - Splash, dust and freezeproof .  Upgrading? Check our offer for your old gear0% Finance

Standard zoom lens - Compact, lightweight.  A total length of approx 93.4 mm and a mass of approx 413 g.  Wide viewing angle for shooting in confined spaces.  Upgrading? Check our offer for your old gear

Lightweight and compact teleconverter - Multiply the focal length of the lens.  Communication between lens & camera - Maintains metering and autofocus .  1.4x Magnification factor - 40% more reach with compatible lenses.  Retains Image Quality - 7 Elements in 4 Groups.  Robust - Dust & splash proof construction.  Upgrading? Check our offer for your old gear

Small, lightweight design - Makes this auto focus lens an ideal and portable option .  Ideal for outdoor events and also close-up photos such as travel, sports events, landscape, selfie and portrait.  Accurate Auto Focus and the minimum focusing distance of 0.24m.  Upgrading? Check our offer for your old gearEnd of line - available while stocks last

Classic portraits - The 35mm focal length is adored by many for its wider perspective.  Subject seperation - Thanks to its bright maximum aperture you can achieve some beautifuly soft out of focus backgrounds.  Autofocus - Samyang's Dual type Linear Supersonic Motor's provide fast and accurate focussing.  Multi coated optics - To help reduce ghosting and flare, the optics feature Ultra Multi Coating technology.  Dependability - Weather sealing covers even these small spaces to effectively protect the lens from dust, light rain and snow.  Eye and Animal-Detection AF - Available for stills and video.  Upgrading? Check our offer for your old gear

Compact standard - A lightweight and compact fast standard lens.  Subject seperation - Thanks to its bright maximum aperture you can achieve some beautifuly soft out of focus backgrounds.  Autofocus - Samyang's Dual type Linear Supersonic Motor's provide fast and accurate focussing.  Multi coated optics - To help reduce ghosting and flare, the optics feature Ultra Multi Coating technology.  Small and compact - Ideal to take anywhere with you thanks to its lighweight and compact design.  Eye and Animal-Detection AF - Available for stills and video.  Upgrading? Check our offer for your old gear