Sony Alpha 7C Mirrorless Camera, Black with 28-60mm Lens 

Have you ever wondered how much power Sony could fit into a small APS-C size body?  Well the A7C is your answer.  Featuring a Full-frame 24.2MP BSI sensor, along with 5-axis sensor-shift image stabilization, the a7C is the smallest and lightest camera of its kind, opening up a world of possibilities for photographers and videographers.

Who is the a7C for?

This super light-weight, compact, full-frame camera is ideal for Vloggers or travel photographers or anyone wanting to make the most of Sony's full-frame mirrorless cameras in the smallest camera in the range so far.  Easily fitting in a travel bag, handbag or backpack, carrying full-frame with you at all times just became a reality.  The camera also fits nicely into the second-camera category for anyone who is already invested in the Sony full-frame system.

• 24.2MP Full-Frame Exmor R BSI CMOS Sensor
• BIONZ X Image Processor
• UHD 4K30p Video with HLG/HDR and S-Log3/2
• 15 Stops of Dynamic Range
• 5-Axis In-Body Image Stabilization
• Vari-Angle Touchscreen LCD
• Smallest Full-Frame Camera with IBIS to Date

What are we most excited about?

• The size of the camera is the first obvious thing. With so many of the features of the a7iii, in a body the size of the a6000 range.
• The in-built Image stabilisation - meaning you can shoot stills and video handheld without camera shake.
• Eye autofocus - allowing you to get pin sharp results, focussing on the most important element of the photo.

What’s in the box: Sony Alpha 7 C mirrorless camera / Sony NP-FZ100 Battery / AC Adaptor / Shoulder Strap / Body Cap / Accessory Shoe Cap / USB-A to USB-C 3.2 Cable

Full-frame quality

A 35-mm full-frame image sensor is about 30x larger than a 1/2.3-type smartphone sensor and even 2.3x larger than an APS-C sensor. By capturing significantly more light, it opens up new creative possibilities through wider dynamic range, less noise, and higher perceived resolution. Deep bokeh, using shallow depth of field, is also possible in combination with a bright full-frame lens.

Back-illuminated sensor and BIONZ X processor

The back-illuminated Exmor R CMOS sensor and BIONZ X image processing engine work together beautifully. The extra-large pixels of a 24.2-megapixel10 full-frame sensor collect more light, for a 15-stop11 wide dynamic range and smoother gradations from shadows to highlights. Excellent subjective resolution and reduced noise pair with precise colour reproduction for beautifully accurate skin tones and natural textures.

Impressive in low-light

With its large pixel size, in dimly lit situations or at high shutter speeds, the camera takes beautiful pictures with low noise, even when in the high sensitivity range. Standard ISO is from 100 up to ISO 51200 (expandable from ISO 50 to ISO 204800). Noise reduction is designed to be particularly effective in the common mid-sensitivity range to faithfully reveal textures and detail in shadows.

In-body Image Stabilisation

5-axis image stabilisation lets you zoom, get close-ups and capture night scenes with greater clarity. Compensation is equivalent to a 5.0-step faster shutter speed.

BIONZ X image processor

The BIONZ X image processing engine reflects Sony’s expertise in imaging technologies. It processes images with the front-end LSI in 16-bits and outputs 14-bit RAW data for richer, more natural gradations, even in silent or continuous shooting modes. Combined with the Sony sensor, it delivers excellent colour reproduction, noise reduction, and low-light performance.

Stay focused

Autofocus is improved by optimally applying the advancements of the α9, including the unique 4D FOCUS for wide-area, ultra-fast and steadfast tracking over time. With 693 phase-detection and 425 contrast-detection AF points, the sensor provides wide and high-density AF covering approx. 93% of the image.

Real-time Eye autofocus for Humans & Animals

Real-time Eye AF highlights Sony's Speed x AI technology. For both stills and movies, when a face is partially hidden, looking down, or even backlit, focus stays on the subject's eye for reliably impressive portraits.

With cutting-edge algorithms, the α7C supports Real-time Eye AF with animal eyes for still shots. Focus on the eye instead of the nose or whiskers will greatly increase your success in capturing images of animals, from favourite pets at home to unpredictable wildlife.

Continuous focus on moving subjects

When you're tracking a fast-moving subject, the camera can utilise built-in AI-based Real-time Tracking. This subject recognition algorithm draws on colour, pattern (brightness), subject distance (depth), and face/eye information to recognise and hold onto your subject.

Bright and easy LCD monitor

The side-opening, vari-angle LCD monitor is intuitive to use, rotating 176° horizontally and 270° vertically. The large touch-sensitive screen, with approximately 921 thousand dots, provides optimum visibility even in bright outdoor light. You can frame your shot or selfie from virtually any position and angle for both stills and movies. Touch Tracking, Touch Focus, and Touch Shutter are all supported.

Viewfinder for still-image photographers

A clear view of images in any environment is possible because the viewfinder is properly equipped despite the body’s compact size. The 2.35 million-dot XGA OLED Tru-Finder™ electronic viewfinder achieves high contrast and faithful tonal reproduction for fine subject detail display. To enhance the user experience, the grip hold and shape have been carefully designed, so that compactness and usability are both uncompromised.

Intuitive touchscreen operation and display

When using Real-time Tracking, etc., touching the LCD monitor can initiate autofocus for both stills and movies. Touching the LCD monitor under selected settings, such as this allows for intuitive AF operation. When not using AF, focus can be checked with a quick glance at the LCD monitor. In DMF or manual focus (MF) modes, it brings up a peaking function that colour-highlights the area of sharpest focus to adjust the focus point. Choose from four peaking colours for best visibility or contrast. This is especially effective when delicate focusing is required like shooting with a macro lens.

10 frames per second continuous shooting

The α7C is capable of continuous shooting at up to 10 fps with AF/AE tracking, and up to 8 fps in live-view mode to keep focus on a moving subject and capture precise moments. When combined with silent shooting at up to 10 fps, it becomes possible to photograph in sound-sensitive environments, or capture active babies or pets without shutter sounds disturbing them.

Take 4K movies to a higher level

Enjoy shooting movies with the depth of field control, beautiful bokeh, and the clean low-light scenes only possible with a full-frame sensor. The α7C shoots 4K (QFHD: 840×2160) using full-pixel readout and 6K oversampling, for exceptional detail with minimal moiré and jaggies.

Movie-making profiles

With S-Log3 gamma profiles you can capture the full dynamic range of a scene, with up to 14-stops giving you access to fine details and gradations in both shadows and highlights during post-production. Alternatively, the HLG (Hybrid Log-Gamma) mode allows for direct HDR movie playback and workflows. In addition, the α7C has various Picture Profile settings to expand your possibilities for movie making.

Designed for movie-making

The MOVIE button has been moved to the top panel to improve access when shooting from different angles, including from waist-level and for selfie or vlogging shots. Also, the α7C codes vertical orientation in metadata so after uploading to social media via a smartphone, the newly popular vertical movie format plays back correctly, eliminating the need for post editing on a PC.

Digital Audio Recording

The α7C supports a digital audio interface through the camera’s Multi Interface (MI) Shoe. A digital microphone like the ECM-B1M Shotgun Microphone or XLR-K3M XLR Adaptor Kit provide clear digital audio for all kinds of movie recording, enhancing the sound to match the image. Like other MI shoe accessories, no cables or batteries are required, providing unrestrained freedom for movie-making.

Easy Sharing with Wi-Fi

Wi-Fi (2.4GHz or 5GHz) enables remote wireless shooting using Imaging Edge™ Desktop and Imaging Edge Mobile™ apps, for shooting creative angles, previewing, control, and transfer to PCs and mobile devices. After shooting, you can quickly save or share images around the world by pairing with a smartphone or tablet. FTP file transfer of still images is also possible, even during shooting.

Imaging Edge Mobile & Movie Edit add-on

With built-in Wi-Fi and the Imaging Edge Mobile app, you can remotely operate the camera's shutter and movie recording start and stop. Images and 4K movies can also be wirelessly sent to a device for easy sharing. And, using Movie Edit add-on with your α7C, handheld movies can be automatically stabilised, for gimbal-like smooth motion, directly on your smartphone.